We show up when it matters most—hands-on, focused, and in your corner. And we are laser-focused on providing support in two critical areas—marketing and recruiting.

Our operating partners, founder events, and community are designed to help you create the system of rituals that will elevate your brand and scale your team.

Jamie Viggiano

Marketing

As a full-stack marketing athlete, Jamie Viggiano has helped dozens of young companies develop their brands and go-to-market strategies. Recognized as a leading innovator in early-stage brand strategy, she has a proven track record of helping founders build the foundation for effective marketing engines early.

During her tenure as CMO, Jamie helped grow Taskrabbit into a household brand and oversaw customer acquisition efforts. She then joined Fuel Capital as Chief Marketing Officer where she supported the firm’s portfolio companies with brand, communications, and growth marketing priorities.

Deva Santiago

Recruiting

An experienced talent leader, Deva Santiago has partnered with leading founders and investors to help build enduring, high-growth companies. Often joining as the first recruiting resource, Deva has helped companies like Dropbox, Weebly, and Rippling grow from initial teams to multi-thousand person organizations.

With an accomplished record in management team recruiting, talent organization development, and high-scale organization building, Deva has been a key asset for both enterprise and consumer companies scaling organizations in this rapidly changing market.

The Ritual Cornerstones are a half-day offsite held once a quarter and deliver tactical and practical advice on building out your marketing and recruiting efforts. We’ve distilled the key things you should be focused on in the earliest days to help raise the visibility of your company and build an incredible team.

Cornerstones

One of our favorite rituals is hosting regular events to bring the community together and share proven strategies for scaling companies. From office hours to dinners with successful founders, these gatherings are designed to deliver the insights and connections you need to learn fast and grow smarter.

Events

We’ve created Marketing and Recruiting Toolkits to help you build the foundation for these key functions in your organization. The Marketing Toolkit covers Brand, Positioning, Messaging, Content, PR, and Launch strategies. The Recruiting Toolkit focuses on building a strong candidate pipeline and mastering the process—interviewing, offering, and onboarding with precision. Clear, practical, and built to get you moving.

Toolkits