Streamlining Sales: Synch Raises to Unify Go-to-Market Tools

In today’s fast-paced sales world, leaders find themselves drowning in a sea of tech stacks, vendor evaluations, and team training sessions. The result? Less time selling, more time managing tools. Synch is flipping that script.

Led by CEO Daniel Ruiz, Synch brings deep expertise in high-velocity startup growth to the sales tech transformation challenge. As an early revenue operations employee at several Y Combinator companies, Ruiz experienced firsthand the operational friction that plagues sales teams. His career trajectory through high-growth startups provided crucial insights into the pain points of modern sales operations, making him uniquely positioned to tackle this industry-wide challenge.

Synch’s platform leverages AI to minimize the operational burdens of running a sales function. It simplifies Salesforce migration and implementation with just one click, building out your schema, mapping existing data, and installing recommended automations and dashboards. Day one, and you’re ready to roll – no consultants needed.

Synch doesn’t stop there. They’ve unified the go-to-market products with a shared analytics suite. Forecasting, deal review, pipeline management, alerts, lead assignment – all at your fingertips, with zero implementation time. And the best part? These tools talk to each other, sharing data to optimize your sales process automatically.

Synch isn’t just a tool; it’s a GTM co-pilot. It turns plain text into Apex Code, creates robust dashboards with a few clicks, and manages your Salesforce schema without you ever having to log into Salesforce. It’s like having a Salesforce consultant at your fingertips, but better.

The impact is already evident. Companies like Clay, Superhuman, Unify, Redis, CaptivateIQ, Haus are saving hours of dev time, and supercharging their GTM motion with data insights and recommendations. Sales teams are spending less time on internal operations and more time refining the craft of selling.

To fuel this vision, Synch raised a $3M seed round from investors and operators like Jack Altman at AltCap, Semil Shah at Haystack and participation from Y Combinator, and executives from leading tech companies like Retool, Ramp, Superhuman, Flexport, Navan, Everlaw, Lattice, Pipe, and Finley.

At Ritual Capital, we believe Synch has the potential to transform the sales landscape by combining GTM SKUs that power sellers with workflow software for Sales Operations teams. Their approach of owning how companies build and interact with their CRM system sets them apart, allowing for best-in-class retention across both Systems/Operations tooling and GTM products.

Synch gives you the power to make every second sell. That’s why we invested in Synch. Because we believe in a future where sales teams can focus on what they do best – selling. And with Synch, that future is now.

If you’re excited about revolutionizing the sales stack, Synch is hiring across engineering, design, and sales. Join them in their mission to supercharge sales teams everywhere.