Outset AI: The New Frontier of Qualitative Research

In the relentless pursuit of innovation, we’re always on the lookout for game-changers. Outset AI isn’t just changing the game; it’s rewriting the rulebook for qualitative research.

Picture this: 100 in-depth interviews conducted and analyzed in just 24 hours. It’s not a pipe dream; it’s what WeightWatchers achieved with Outset AI, leading to a complete overhaul of their user segmentation strategy. This is the power of Outset – delivering the depth of personal interviews at the scale and speed of surveys.

At its core, Outset AI harnesses GPT-4, OpenAI’s cutting-edge language model, to conduct and synthesize interviews at an unprecedented scale. But it’s more than just a sophisticated chatbot. Outset’s AI interviewer speaks, listens, and reacts in real-time, asking follow-up questions that uncover the crucial ‘why’ behind participant responses.

What started as a text-based tool has evolved into a multi-modal powerhouse. Today, Outset deploys video and voice interviews across multiple languages, shares visual content, tests live websites, and distills complex data into actionable insights within minutes. It’s not about more data – it’s about better data, faster.

The results speak for themselves. Away, the innovative luggage company, leveraged Outset to gather critical insights for a major product launch. And Nestle used the platform to collect multi-country, multi-language consumer insights, capturing ten times the data in a quarter of the time and at a tenth of the cost of traditional methods.

Led by Aaron Cannon, a veteran product leader with stints at Tesla and Pebble, and Michael Hess, a firefighter turned founder, Outset AI is poised to become the cornerstone of market and user research across industries. With $3.8 million in seed funding led by Adverb and Matrix, Outset is well-equipped to push the boundaries of AI-human interaction in research.

In a business landscape where yesterday’s insights are already outdated, Outset AI doesn’t just keep pace – it sets it. This isn’t the future of research; it’s the now. And that’s why we invested. Outset AI is more than an investment; it’s a bet on a future where deep, actionable insights are available at the speed of thought.